New Strip venue MORE shows how Vegas nightlife is pivoting in 2026

MORE's new two-floor venue on Las Vegas Boulevard doubles down on sports, culture, and membership perks instead of a classic megaclub layout. It is the clearest sign yet that Strip nightlife is shifting toward experience-first spaces that still deliver bottle service energy.

What does the new MORE venue reveal about where Vegas nightlife is headed next?

The completed buildout of the new MORE venue on Las Vegas Boulevard is not just another opening. It is a statement about where Strip nightlife is going in 2026. Instead of adding one more oversized megaclub focused only on DJs and strobes, the operators have built a two-floor, sports-and-culture themed space with a membership backbone. That alone tells you a lot about how the city is recalibrating after a decade of EDM-fueled nights.

Bell Buckle Holdings, the company behind the MORE membership platform, has finished construction and is preparing to soft launch the venue for industry insiders before opening to the public. The way they are talking about it is important. They are emphasizing multi-use experiences, culture-driven programming, and value, not just bottle parades. For guests, that likely means more ways to personalize a night: watching a big game, moving into a higher-energy section when the music peaks, and still having access to premium bottle service if you want it. The core experience is less about a single headliner and more about how long you actually want to stay.

If you have been out on the Strip over the last couple of years, you have probably already felt a subtle shift. Venues are experimenting with sports viewing, live performances, influencer takeovers, and private-member perks folded into the same footprint where you might have danced for a DJ set a few years back. The MORE buildout formalizes that shift. The city is not abandoning traditional clubs, but it is clearly broadening the definition of what a “big night out” looks like.

• Two floors instead of one concentrated main room
• Sports and culture focus layered with nightlife energy
• Membership-powered perks instead of only general admission
• Soft launch for industry before public opening, signaling a curated rollout

How is MORE different from a classic Strip megaclub format?

A classic Las Vegas megaclub is built around one centerpiece: a main room with a towering DJ booth, massive production, and tiered bottle service tables all aimed at that focal point. The new MORE venue flips that script. It presents itself first as a sports-and-culture hub, split across two levels, where you are as likely to be dialed into a game or a cultural event as you are watching a DJ. The party is still there, but the reason you walk in the door might be very different.

MORE also leans heavily into its membership model, which is a notable departure from the typical guest list plus GA plus bottle-service equation. Instead of everything being built around the door queue and how quickly tables sell, the emphasis shifts to recurring access, member experiences, and long-term relationships with regulars. That can change how the space is programmed across the week, since the room is not completely at the mercy of a single big headliner drawing a once-off crowd.

For guests who are used to the standard nightclub playbook, this means you will want to think in zones instead of just “table or no table.” Expect better sightlines for sports, lounges that transition into more social party areas, and an overall flow that lets you move between a conversation-heavy first half of the night and a higher-energy second half. In practice, MORE feels less like you are entering a show and more like you are entering a private club that happens to throw very good parties.

• Traditional megaclubs center everything on a main DJ stage
• MORE is anchored by sports viewing and cultural events
• Membership adds a loyalty layer instead of one-night transactions
• The layout favors movement between chill and high-energy zones

Why are Vegas operators pivoting toward experience-first, multiuse venues?

The new MORE venue arrives at a time when the Strip is quietly reinventing how it sells nightlife. For years, the formula was simple: book a superstar DJ or legacy act, build a temple of sound and light around them, and fill the room with bottle service tables. That model still works in plenty of places, but guests are more selective now. They want their night to cover more bases: sports, socializing, live entertainment, and yes, a good buzz if they are in the mood.

Operators are reacting by building multiuse venues that work harder across more hours of the day. A two-level sports and culture space can be busy when kickoff happens, when a fight goes live, during a live podcast, or when a DJ jumps on late. That hedges against slow nights and creates multiple reasons to visit in the same week. Value also becomes easier to communicate, since guests can drop in for one part of the evening without feeling locked into a full club commitment.

There is also a growing appetite for places that feel like “yours” even if you do not live in Las Vegas. Membership-based concepts, social clubs, and multiuse lounges give visitors the vibe of a hometown spot with Strip-level production. MORE represents that trend on the Boulevard itself, rather than in a hidden speakeasy. Over time, you can expect more venues to build in similar flexibility, where bottle service is one of several experiences instead of the only reason to book.

How does this new format change the way you think about bottle service and minimums?

With spaces like MORE reshaping the layout, bottle service is becoming more modular and less all-or-nothing. You may see smaller, strategically placed tables that function as home base while you roam, or buy-in options that look more like hosted lounges than the classic “own the rail” setup. Because the venue is built around multiple use cases, the range between a casual reservation and a full-send night can be much wider than in a traditional club.

This fits into a broader push for transparency around pricing and value. Research like the 2026 Las Vegas Bottle Service Pricing & Minimums Index notes that table minimums across major clubs can range from around 500 dollars for entry-tier options up to 10,000 dollars or more for prime locations at peak times. In a multiuse venue, operators have more room to create middle ground offerings that feel premium without automatically jumping to the highest tier. Guests who understand the full picture, including taxes, fees, and tip, can decide whether securing a base of operations is worth it for their group.

In practice, that means you might split your night between bar rounds during the game, then move your group into a smaller table when the party kicks up. Or you could join a hosted experience that includes seating access without a massive spend. The key is to think about what parts of the night you truly need a reservation for. If you care most about a big event or game, you might prioritize a view and screens over proximity to a dance floor. The new format rewards that kind of planning.

How should you plan a night at MORE or similar Strip venues built around sports and culture?

Planning a night in this new wave of venues starts with the event calendar, not the DJ flyer. Check what is actually happening in the room the night you want to go. Is there a playoff game, a fight card, a residency show afterparty, or a special cultural event tied into the membership community. The vibe in a sports-heavy crowd is very different from a late-night music-driven scene, and you can absolutely work that to your advantage depending on your group.

Once you know the anchor event, decide how long you want to be there. Two-floor, multiuse layouts are designed to hold you for a while. If you plan to watch a full game and then stay through late night, think about comfort. That can mean locking in seating of some kind, figuring out when to eat, and pacing your drinks. The upside: you do not need to jump between venues across the Strip just to change the vibe. The room will do a lot of that shifting for you as the night progresses.

Finally, consider how memberships and hosted access might fit your plans. With platforms like MORE, regular visitors or locals can get recurring benefits that change the math on when to splurge for a table or upgrade a reservation. Even if you are only in town for a weekend, it is worth asking what kind of access tiers exist. Sometimes a lightly marketed membership or loyalty setup gives you better placement, smoother entry, or priority for certain events, all of which matter more in a venue that is built around community as much as one-off tourists.

1. Check the venue schedule before you book so you know if your night will revolve around a big game, a cultural event, or a late DJ set.
2. Decide which part of the night matters most to you and plan your spend around that window instead of trying to cover open-to-close.
3. If you want a home base without a huge bill, ask specifically about smaller lounge tables or hosted seating near the action rather than defaulting to the highest-tier section.
4. Use published bottle service pricing ranges as a reference so you can spot whether a quoted minimum feels in line with typical Vegas numbers.
5. Arrive early for major sports events or fight nights, since multiuse venues can fill fast long before the late-night crowd shows up.
6. If you visit Vegas regularly, explore membership or loyalty options at venues like MORE that can unlock better access and value over multiple trips.
7. Plan your food strategy in advance, whether that is eating before you arrive or timing a meal during halftime, so you can comfortably stay in the same venue longer.
8. Coordinate with your group on dress code and expectations, because sports-and-culture venues may blend jersey crowds and nightlife fashion in the same space.

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